"One World, One Web"

The main theme of the conference is "One World, One Web". The conference will explore how Web access is moving from the desktop to cell phones and TV screens, and how most users are moving from passive browsing experiences on the Internet to active participation in building Web communities.

Authors attending the event are invited to report their original research covering the implications of ubiquitous access to the Web through the "three screens" – computer, phone, and TV – and how such Web access will change the way we live, work, and interact in the future.

Topics of discussion will include Browsers and UI, Data Mining, Mobility, Multimedia, Performance and Scalability, Search, Security and Privacy, Semantic Web, Social Networks and Web 2.0, Technology for Developing Regions, and Web Engineering. The conference will also feature workshops, tutorials, plenary speeches by renowned speakers, and tracks devoted to developers and to recent W3C activities that are of interest to the community.

World Wide Web Conference

The World Wide Web Conference is a global event bringing together key researchers, innovators, decision-makers, technologists, businesses, and standards bodies working to shape the Web. Since its inception in 1994, the WWW conference has become the annual venue for international discussions and debate on the future evolution of the Web.

Beijing Tianhua Company, a Beijing event management company, is serving as the professional conference organizer for WWW2008. In addition, Microsoft Research Asia, Peking University, Tsinghua University, the Chinese Academy of Sciences, Hong Kong University of Science and Technology (HKUST), and several other Chinese universities are all members of the local organizing committee.

ETHICS ON THE WORLD WIDE WEB

The International World Wide Web Conferences Steering Committee (IW3C2) and Beihang University cordially invite you to participate in the 17th International World Wide Web Conference (WWW2008), to be held at Beijing International Convention Center in the historical and charming city of Beijing, host to the 2008 Olympics games.

W3

W3J.Com is a specialist portal for business and technical journals, documents, standards, templates, plans and information, particularly with respect to corporate and IT governance. In addition to publishing our own documents, we are distributors of a growing range of internationally recognized publishers and developers.

The W3J portal itself is intended to form a hub for all such documentation. Through the navigation options on the left, and below, it is hoped that you will easily find the materials you seek. However, please note that we are expanding very quickly, and adding new material all the time. It is worth, therefore, paying regular visits to check out the additions.
THE INFORMATION TOOLKITS
These are comprehensive and focused collections of items and materials to support carefully selected issues. They usually include guides, presentations, audit checklists, templates and similar documents. Although the range of topics covered is expanding, we currently offer toolkits to support: the Balanced Scorecard, Knowledge Management, and ITIL.

INTERNATIONAL & NATIONAL STANDARDS
Standards are an increasingly important part of international business and technology. We therefore dedicate an entire section of W3J to support them. In addition to the standards themselves, we offer kits specifically constructed to assist understanding and implementation. Currently covered are both informations security standards, ISO 17799 and ISO 27001.
JOURNALS & NEWSLETTERS
This is a new section here at W3J. When re-launched it will hold archive copies of a number of business and technical journals and newsletters. More information will be available soon.

BOOKS
Our online bookstore will offer a collection of publications covering the whole spectrum of corporate and IT governance issues. This will be open very soon.

Web Services

Web Service) is defined by the W3C as "a software system designed to support interoperable machine-to-machine interaction over a network"^[1]. Web services are frequently just Web APIs that can be accessed over a network, such as the Internet, and executed on a remote system hosting the requested services.

www

A system of Internet servers that support specially formatted documents. The documents are formatted in a markup language called HTML (HyperText Markup Language) that supports links to other documents, as well as graphics, audio, and video files. This means you can jump from one document to another simply by clicking on hot spots. Not all Internet servers are part of the World Wide Web.

There are several applications called Web browsers that make it easy to access the World Wide Web; Two of the most popular being Netscape Navigator and Microsoft's Internet Explorer.

Links Here, There, and Everywhere

I can't imagine a website without links. Well, you could actually build webpages with no links to anywhere but that will not be fun to do, will they?

Links are very special part of the web because without links, our webpages will not be connected. It will not look like a web, but more like spaghetti strands — a description not fit with the vision of the smart people who created the World Wide Web.

Link our thoughts

Before we continue, I'll share a bit of history. While Tim Berners-Lee's work paved the way for the World Wide Web, it was Vannevar Bush who introduced the concept of linking documents into a single trail of information in his essay "As We May Think" published in 1945. Then in 1965, Ted Nelson, coined the term "hyperlink" for his Project Xanadu.

When we include a link in our webpage, what we are trying to do is to associate the link with another thought located on the Internet. The link could be for a detailed information on our website, or a reference in another site. Technically, it is very easy to provide links in a webpage. The hard part is communicating the meaning of the link.

When you see the link What are cookies?, what I am trying to tell you is that if you click on the link, you will be taken to another webpage that answers the question, "What are cookies." At least that's what I am trying to tell you.

The problem with communication is that the you may be interpreting the message differently from what I am trying to say. "Cookies" may be interpreted as a special computer code by geeks or a tasty children snack by mothers, depending on the context where the word "cookies" appears, knowledge differences, and other things.

When we are talking to another person face-to-face, we have cues on whether the other party understands us. When she nods her head, crosses her eyebrows, or says "I don't understand", we can see and hear it. Given our ability to process multiple signals at the same time, we can react instantly and use alternative approaches to deliver our message. We could pause to give her time to think, repeat what we have just said but this time talking a bit slower, use an analogy, or draw on the whiteboard.

Unfortunately in the Web, our feedback tools are limited and our chance of getting feedback instantly is almost nil. When people visit our website, we could be asleep. Even if we are awake, we wouldn't know she is reading. Even if she gives a feedback, the medium is limited to words and pictures only.